Customer win-back calling campaigns
Re-engage former customers, recover forgotten sales and learn why some of them left.
How it works
Your former customers already know your company. A thoughtful call is often enough to restart the relationship: a new need, a new contact person, an offer they never heard about.
We also document why customers left. Price, service, competition or simply forgetting: those answers help you keep your current customers.
What's included
- Segmentation of inactive customers
- Re-engagement script
- Come-back offer defined with you
- Meetings or handoff to sales
- Summary of reasons for leaving
What you get
Reactivated customers
Orders and projects restarted with accounts you already know.
Meetings
Customers who want to talk are booked with your team.
Reasons for leaving
A clear summary of what made customers go.
Updated contacts
New contact people and details for each account.
Frequently asked questions
Why call instead of sending an email?
A win-back email is easy to ignore. A call lets us listen, understand the customer's situation and offer the right thing at the right time.
Will my former customers be bothered?
A short, useful call from a company they know is usually well received. We respect every request not to be called again.
What about customers who don't come back?
We record why. Those reasons are often the most useful insight of the campaign for improving your offer and service.
Other services
Ready to fill your sales team's calendar?
Book a 30-minute call with an advisor. We look at your market and show you how a calling campaign would work for you.