Our B2B telemarketing method
Six steps, from analysing your offer to weekly reports. You approve each one.
- 1
Offer and market analysis
A first call with you to understand what you sell, to whom, and what sets your offer apart. Together we define the ideal customer, the job titles to reach, the regions and the campaign targets.
- 2
Script writing
We write a short opening script, the qualification questions and answers to the most common objections. You review and approve it before the first call.
- 3
Building the call list
We build the list around your ideal customer, or validate the one you provide. A good list is half the result.
- 4
Training your agent
Your agent studies your product, your market and your competitors, then runs practice calls before reaching real prospects.
- 5
Calls go live
Calling starts. Qualified meetings are booked in your reps' calendars, each with a qualification note.
- 6
Tracking, call reviews and reports
We listen to calls, refine the script and targeting, and send you a report every week. You always know where the campaign stands.
What your weekly report includes
Call volume
The number of calls made and contacts reached during the week.
Decision-maker conversations
Real conversations and how they ended.
Meetings and next steps
Meetings booked and follow-ups scheduled.
Field feedback
Objections and reasons for saying no, to sharpen your offer.
Frequently asked questions
Who approves the script?
You do. Our team writes the script from your offer, then you review and approve it before launch. It then evolves based on field feedback, always with your approval.
Can I listen to the calls?
Yes, ask your advisor. We can play representative calls so you can judge the tone and the pitch.
When do calls start?
As soon as the script is approved, the list is ready and the agent is trained. The timing mostly depends on how quickly these steps are validated with you.
Ready to fill your sales team's calendar?
Book a 30-minute call with an advisor. We look at your market and show you how a calling campaign would work for you.